With solid work experience in branding, marketing, and customer experience industry, Bonnie is an articulate, driven, and highly organised creative strategist. She has created exceptional brand experiences for 30+ global projects from market research, strategy, communication, customer journey, identity, social and creative direction, with a focus on luxury, lifestyle and hospitality industries.
Past clients include Cathay Pacific, LVMH, Blackstone, Wynn Resorts to name a few.
An absolute lover of travel lifestyle and design, and all that they represent.
What I can do for you
Brand audit + trend analysis
Using a combination of desk and field research to uncover the untapped potential of a brand or project
- Brand auditing
- Competitive research
- Benchmarking
- Interviews with internal & external stakeholders e.g. senior management, sales, operations team
Identifying and implementing relevant trends and opportunities to support and measure strategies:
- Luxury sector
- Retail & consumer goods
- F&B / hospitality
- Mixed-use
- Residential
- Travel & aviation
- AI, technology & innovations
PR & event management
Event planning, implementation, PR promotion and execution (including timelines, venues, suppliers, legal obligations, staffing and budgets), aiming at the best engagement and activation of the audience at each event.
Creative content + design
Designing visual content and creative copywriting
for branding and marketing materials:
- Content bank
- Naming
- Tagline
- Key message
- Master creative
- Digital banners
- Flyers and brochures
- Branded products
- or you name it…
Brand strategy + advisory
Defining, formulating and delivering a wide range of
in+cross-business strategies, innovative initiatives
through the below elements:
- SWOT analysis
- Brand story & DNA
- Brand pillars
- Brand positioning
- Brand guidelines + brand assets
- Advertising guidelines + templates
- Communication guidelines + templates
- Target audience
- Brand implications
- Tone of voice
Social media strategy
Creating social media campaigns and strategies,
including budget planning, content pillars, content bank and implementation schedules. Experienced in social platforms including Meta, Instagram, LinkedIn, RED, WeChat
Creative project management
Leading, briefing and executing the project from start to finish. Providing art + creative direction to design team and partners, scopes include:
- CG & renderings
- Visual identity design
- Product, merchandise and packaging design
- Interior design, signage concept & way-finding
- Digital & website design
- Animation, motion graphics & film production
- Illustration, photography, hoardings
- Luxury sector
- Retail & consumer goods
- F&B / hospitality
- Mixed-use
- Residential
- Travel & aviation
- AI, technology & innovations
creative
strategist
Conversant in thinking outside of the box to come up with new ideas and strategies, with an understanding of different market needs and a sensitivity on how to handle and recommend.
project
manager
Lead and manage several projects and assignments simultaneously that accurately captures the necessary budget, resources, timeline, and deliverables.
trilingual
communicator
Capability to create and deliver presentations (written and verbal) to clients, leadership, peers and colleagues across departments. Fluent in English, Cantonese, Mandarin.
A full portfolio is available upon request
BONNIE. 